SS21 WOMEN MAIN COLLECTION
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SS21 MEN MAIN COLLECTION
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Claudio Marenzi
sustainability and innovation as a way of life
The frozen lake of Misurina, circumscribed by the Tre Cime di Lavaredo
the stage for this extraordinary performance.
The union of the new Audi e-tron GT and Herno
was born from the sharing of values that,
for years, have been a "hobby-horse”
for both brands,
and a sort of mission for Claudio Marenzi
- president and CEO of Herno,
president of Pitti Immagine -
Functional aesthetics, sustainability, vocation for excellence.
These are the core values for pursuing environmentally friendly innovation
and meeting the needs of an ever-changing world.
The e-tron GT reflects the passion with which Audi develops its cars,
the same passion that is expressed in Herno clothing
in the continuous pursuit of green and high-performance materials
to combine function, style and ethics.
Claudio Marenzi has been chosen to be
the first person in Italy
to drive the 100% electric Gran Turismo.
"It's amazing, this mix of power, energy and beauty
given that this is also a car
developed completely with our environment in mind.
Today it is unthinkable that innovation and sustainability
can be separate entities,
a paradigm that matters in both fashion and mobility."
Claudio Marenzi