Claudio Marenzi

sustainability and innovation as a way of life

The frozen lake of Misurina, circumscribed by the Tre Cime di Lavaredo
the stage for this extraordinary performance.

The union of the new Audi e-tron GT and Herno was born from the sharing of values that,
for years, have been a "hobby-horse” for both brands,
and a sort of mission for Claudio Marenzi - president and CEO of Herno,
president of Pitti Immagine -

Functional aesthetics, sustainability, vocation for excellence. These are the core values for pursuing environmentally friendly innovation and meeting the needs of an ever-changing world.

The e-tron GT reflects the passion with which Audi develops its cars,
the same passion that is expressed in Herno clothing in the continuous pursuit of green and high-performance materials to combine function, style and ethics.
Claudio Marenzi has been chosen to be
the first person in Italy to drive the 100% electric Gran Turismo.

"It's amazing, this mix of power, energy and beauty given that this is also a car developed completely with our environment in mind. Today it is unthinkable that innovation and sustainability can be separate entities,
a paradigm that matters in both fashion and mobility."

Claudio Marenzi