HOME IN BLOOM
Herno’s house in bloom at Milano Design Week
An installation in collaboration with Living – Corriere della Sera
An installation in collaboration with Living – Corriere della Sera
April 21 – 26
10:00 AM – 8:00 PM
Via Montenapoleone 3, Milan
10:00 AM – 8:00 PM
Via Montenapoleone 3, Milan
On the occasion of Milan Design Week, Herno presents Home in Bloom, an installation
developed in collaboration with Living – Corriere della Sera, reimagining the boutique
as a space to be experienced, where aesthetics and natural elements come together with balance.
developed in collaboration with Living – Corriere della Sera, reimagining the boutique
as a space to be experienced, where aesthetics and natural elements come together with balance.
In the heart of Via Montenapoleone, the space unfolds into an immersive narrative.
A simple and universal element guides the experience: the flower.
A suspended composition expands across the ceiling like a light cloud, diffusing soft, luminous tones,
while floral accents move throughout the boutique, shaping a delicate and enveloping landscape.
A simple and universal element guides the experience: the flower.
A suspended composition expands across the ceiling like a light cloud, diffusing soft, luminous tones,
while floral accents move throughout the boutique, shaping a delicate and enveloping landscape.
Within this setting, the installation frames the collection, accompanying its forms, materials,
and tones in a seamless and harmonious narrative.
and tones in a seamless and harmonious narrative.
