Herno x Phi Beach

Hospitality and lifestyle at the heart of the Costa Smeralda


For the third year running, Herno and Phi Beach are teaming up to
write a new chapter in a collaboration rooted in style, hospitality and love for the land,
at the heart of one of the Mediterranean's most iconic destinations.

Overlooking crystal-clear waters and nestled between the granite rocks of Baja Sardinia,
Phi Beach returns as the striking natural setting for Herno's vision.
A place where style, exploration and harmony with the region come together,
bringing an authentic experience steeped in relaxation to life.
At the heart of the project is Herno Suite, a restaurant that presents the world of the brand
through a new take on hospitality. Overlooking the sea and surrounded
by lush Mediterranean vegetation, the venue combines canneté walls that evoke Herno's signature aesthetic,
teak tables inspired by nautical tradition, and elements that nod to the Erno river and Sardinian landscape.
Each detail is designed exclusively for the venue, with close attention paid to the materials, the setting and how these elements fit in with the surrounding landscape.
An immersive experience rooted in design, hospitality and the region, defined by Italian excellence.