Herno x Phi Beach

Style, scenery and hospitality by the sea


From 14 June to the first week of September, Herno returns to Phi Beach with the second chapter of a collaboration combining style, quality and love for the land.

Once again this year, the iconic Baja Sardinia beach will be
decked out in Herno's signature aesthetic: an elegant,
pristine location dotted with huts and loungers in tones of sand and dark brown,
pairing seamlessly with the surroundings.
Accompanying the set-up is a collection of exclusive accessories designed for day-long use,
delivering functionality and balanced style.
New for Summer 2025 is Herno Suite, the first restaurant
designed by the brand. Overlooking the sea and immersed in nature,
the venue combines canneté walls referencing Herno's iconic aesthetic,
teak tables inspired by nautical tradition and elements evoking the
Erno river and the Sardinian landscape.
Every single component is designed exclusively for the venue,
with close attention paid to the materials and backdrop.
The gastronomic delights on offer,
prepared by chef Giancarlo Morelli,
top off an experience that combines fine design,
sumptuous scenery and Italian excellence.
A summer escape centred on authentic well-being, balancing nature, design, sustainability and delicious cuisine.